Edison Innovations, Inc.

Case Studies

Reducing Automotive Fuel Costs

GasCostCutter

Client's Goal: Reduce the monthly cost of driving

Our Process and Solution: We gathered pains and frustrations in the market and filtered them to identify an opportunity for an electro-mechanical device that would reduce the cost of driving your car.

Results for Client: We developed a low cost (<$1 per car) product that would save consumers an average of $20 per month in gas costs.

Identifying Opportunities

Needs-to Market™ Gap Analysis

"Every day we're saying, 'How can we keep this customer happy?' How can we get ahead in innovation by doing this, because if we don't, somebody else will." - Bill Gates

"We can't solve problems by using the same kind of thinking we used when we created them." - Albert Einstein

New product successes can increase dramatically.

What is Leadership?

New Method for Generating Intellectual Property

Edison Innovations finds untapped market opportunities using a web-based global network of talented individuals to capitalize on unseen opportunities.

Edison's process leverages the Web's social participation and also employs technical tools to learn from online conversations what the vital market gaps in products are and services that "bug" people the most on the broad scale, from the personal to the global, from the need for individual medical treatment to the need for sustainable water supplies.The observations about what "bugs" people are used to reveal market white space.