Innovation Services
Identifying Opportunity
We solve the problem every company continually faces: identifying which product or service they should develop that provide maximum profitability and increase their competitive position.
Inventors and companies lack an effective method of selecting strong concepts for development that can be demonstrated in advance to have a high likelihood of market success.
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New Method for Generating Intellectual PropertyEdison Innovations finds untapped market opportunities using a web-based global network of talented individuals to capitalize on unseen opportunities. Edison's process leverages the Web's social participation and also employs technical tools to learn from online conversations what the vital market gaps in products are and services that "bug" people the most on the broad scale, from the personal to the global, from the need for individual medical treatment to the need for sustainable water supplies.The observations about what "bugs" people are used to reveal market white space. Innovation Creating New Profits and GrowthThink about what new products would make your company more innovative and increase profits. You can't verbalize what it is, because it probably doesn't exist yet. Edison assists companies in discovering what it is by analyzing people's frustrations with what doesn't work...identifying what new things customers would buy, if they could. Edison's innovative process for doing market research produces three times as many winners. Therefore, Edison can help companies conceive and develop more successful innovative products and services for greater profitability and create more jobs. The Needs-To-Market ProcessNeeds-to-Marketâ„¢ New Product Development ... simply successful
Would you like to know what people would buy, if they could? Quotes on Innovation
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