Web 2.0, the community-potential enabled by the ubiquity of the web, allows sensing needs in a way never before possible.  

"Innovation distinguishes between a leader and a follower." - Steve Jobs

"The heart and soul of the company is creativity and innovation." -  Robert Iger

"It isn't about innovation around ideas, but rather innovation in identifying needs the user can't talk about yet, because they don't fully understand them." -  Larry MacDonald

Edison Innovations Inc. provides a solution to the age-old problem of identifying new product opportunities that address real consumer needs.

Our proprietary Needs-to-Market™ process uses web communities to identify unarticulated market needs with tremendous market potential.

Web 2.0 collaborative tools allow us to develop products to address those needs.

Catalyzed by customer's needs, we remain sensitive, more than any other company, to what people would buy, if they could.