"The only real valuable thing is intuition." - Albert Einstein

"Innovation is the central issue in economic prosperity." - Albert Einstein

Our senior management team members represent over 150 years of experience in new product development, finance, marketing and operations across a broad range of industries.

Larry MacDonald

Founder, CEO

As the Founder of Edison Innovations, Inc, Larry’s mission is to provide corporate direction and drive the company’s innovation mission, based on his 30 years of experience in innovation. Larry developed the patent-pending process that Edison Innovations, Inc. uses to identify the most profitable market opportunities.

Larry developed his expertise in product development and marketing providing strategic business solutions for over 20 years as CEO of MacDonald Ventures, with online, start-up, and Fortune 1000 clients including JP Morgan H&Q, a division of Chase Securities, Siemens Business Communications Systems, Inc., and Pacific Union Company.

At the University of California, Berkeley, Larry taught Marketing Research and Business Planning. He hosted the first online Entrepreneurs Conference for 10 years and has extensive professional experience in strategic planning, marketing, software and internet applications development. Larry is a member of the Licensing Executives Society International and the PDMA (Product Development and Management Association).

Robert Remboski

Finance

As CFO, Bob is in charge of financial controls. Bob was CFO for Gary D. Nelson Associates, EVP and CFO for Belvedere Winery, Trust Administrator for WR Hambrecht Trust, and CFO for WR Hambrecht + Co.

Hollie Webster

Marketing and Public Relations

Hollie has been in the marketing and public relations arena for several decades and handled many product introductions. She was Co-founder of Fresh Roast Systems, Inc., the creators of the world’s first fully-automated, networked, in-store coffee roasting system, which won best new product award at the Winter Fancy Foods Show/2000.

Hollie handled all marketing and public relations for the introduction of the following technology-based consumer products: the nickel-titanium (Flexon) eyeglass frames for Marchon Eyewear, Glare Guard Screens for computers for OCLI, cutting-edge kitchen products for Nationwide Marketing, the first direct marketer to utilize infomercials, and Nature's Cradle, the sound and motion bassinet for newborns.

Cliff Figallo

Community Building and Knowledge Management

Cliff has been a leader in the evolution of the social Internet for 20 years. He managed one of the earliest and most influential ancestors of Web community at the WELL and has since managed consumer communities online for AOL, Genentech, IBM, Salon.com and Cisco Systems.

He has authored books on community management and the use of online conversation as a knowledge sharing practice. Cliff has also used viral marketing to launch startups and has been a participating author in the blogosphere for five years.

Cliff will oversee Scopers and their search for, and gathering of, usable expressions of consumer pain on the Web and will manage the Web user-facing end of the EI process and its internal analytical communities