We solve the problem every company continually faces: identifying which product or service they should develop that provide maximum profitability and increase their competitive position.

Inventors and companies lack an effective method of selecting strong concepts for development that can be demonstrated in advance to have a high likelihood of market success.

The current paradigm for inventing and new product development is technically effective, but financially less than optimal:

  • Nearly 98% of all patents fail to earn more than their cost.
  • Only 56% of all new product introductions achieve their financial goals; for consumer products only 10% reach their goals.

Our more accurate opportunity identification process will improve the success rate by assuring developed products have an existing market.

Successful new products produce higher profitability than minor improvements.

Product development driven by fad-based needs or an ephemeral desire is inefficient because it creates products and services that don't result in long-lasting satisfaction, are expensive to develop, and waste resources.

Thus, the success rate and payback on such product development suffers. Social, ecological and environmental gaps abound. Combining existing solutions with new approaches, new messaging, and new ways of considering what needs to change to get results can produce profound effects.