Edison Innovations finds untapped market opportunities using a web-based global network of talented individuals to capitalize on unseen opportunities.

Edison's process leverages the Web's social participation and also employs technical tools to learn from online conversations what the vital market gaps in products are and services that "bug" people the most on the broad scale, from the personal to the global, from the need for individual medical treatment to the need for sustainable water supplies.The observations about what "bugs" people are used to reveal market white space.

Using its network, it generates revenue streams by quickly developing and selling product solutions to manufactures at the lowest incremental cost. Applying the proprietary process for creating transformative solutions to identified market gaps, Edison Innovations provides product concepts and intellectual property that meet real, expressed and widespread consumer needs.

Edison recognizes this at a time when sustainable, affordable, high quality and practical products and intellectual property are seeing increasing demand from a new generation of consumers and from older generations whose needs and values have changed. The result is the first mass production product gap identification method for the creation of licensable intellectual property, a virtual 21st century global invention factory that effectively turns pains into money.

Web 2.0 designates an increasingly social communications environment where users generate the content and the Web is used for sharing information about themselves and their preferences.

It is an environment distinguished from the first generation of Web use by the rapid development of new methods for sharing information and collaborating on projects.

To assure the lowest costs, EI uses a virtual workforce to handle all phases of product development, starting with noticing frustrations and going right through to sales of the solutions.

Through web-based communities, Edison taps into a virtually bottomless well of expressions of consumer annoyances that feed the development of sustainable products and services. At this time of both unprecedented global challenges and global communications capabilities, EI activates a unique conversion of below-the-surface needs into accurately targeted solutions.