Needs-to-Market™ New Product Development ... simply successful

"I don't think we can risk leaving innovation to other countries and rely on a service-oriented economy. New ideas and new technologies allow companies to get product first out the door." - Lawrence Goldberg
"Productivity and the growth of productivity must be the first economic consideration at all times, not the last. That is the source of technological innovation, jobs, and wealth." - William E. Simon

Would you like to know what people would buy, if they could?

We can find out and identify those opportunities with the greatest likelihood of success.

Research has shown that before people will change and adapt new products, the value of the new solution needs to be 9 times more valuable than the existing solution. It is critical to select projects for development that meet this criteria if your goal is a big win.

Our Needs-to-Market™ process identifies product opportunities that show the greatest potential for success.

We identify the most intense negatives that companies and consumers experience and collaboratively develop innovative approaches to address the market space the negatives describe. Our solutions may comprise changes in messaging, products, and markets that maximize the value of the company, increase customer satisfaction and awareness and leads directly to an increase in share value.

"Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable."  - Willam Pollard
"Innovation distinguishes between a leader and a follower." - Steve Jobs
"The heart and soul of the company is creativity and innovation." - Robert Iger

Edison develops new products for its own account, as well, which are licensed to companies with expertise in marketing and manufacturing.

Because our strength is in crossing boundaries, working out of the box, and creating the new, our biggest advantage is in areas where we have little experience. We are able to bring a fresh, naive mindset and see what others may have been so used to seeing that they overlook key opportunities.