Think about what new products would make your company more innovative and increase profits.  You can't verbalize what it is, because it probably doesn't exist yet.  Edison assists companies in discovering what it is by analyzing people's frustrations with what doesn't work...identifying what new things customers would buy, if they could.

Edison's innovative process for doing market research produces three times as many winners.  Therefore, Edison can help companies conceive and develop more successful innovative products and services for greater profitability and create more jobs.  
 

"We take something that seemingly has no room for innovation, and with the right people, we often discover that it does." - David Winter

"A man should look for what is, and not for what he thinks should be."  -  Albert Einstein

We identify what people would buy, if they could.

Because our strength is in crossing boundaries, working out of the box, and creating the new, our biggest advantage is in areas where we have little domain experience. We are able to bring a fresh, naive mindset.

Using our proprietary web software and a combination of market research techniques and experience-based Across-the-Boxes™ intuition, We identify potential customers' needs before they know they have them.

We identify the most fertile new product opportunities and collaboratively develop ideal solutions that complement capabilities and strategy.

We support new product needs of growth companies, creating new profits and new jobs.