Our senior management team members represent over 150 years of experience in new product development, finance, marketing and operations across a broad range of industries.

Larry MacDonald
Founder, CEO

As the Founder of Edison Innovations, Inc, Larry’s mission is to provide corporate direction and drive the company’s innovation mission, based on his 30 years of experience in innovation. Larry developed the patent-pending process that Edison Innovations, Inc. uses to identify the most profitable market opportunities.

Larry developed his expertise in product development and marketing providing strategic business solutions for over 20 years as CEO of MacDonald Ventures, with online, start-up, and Fortune 1000 clients including JP Morgan H&Q, a division of Chase Securities, Siemens Business Communications Systems, Inc., and Pacific Union Company.

At the University of California, Berkeley, Larry taught Marketing Research and Business Planning. He hosted the first online Entrepreneurs Conference for 10 years and has extensive professional experience in strategic planning, marketing, software and internet applications development. Larry is a member of the Licensing Executives Society International and the PDMA (Product Development and Management Association).

Robert Remboski
Finance

As CFO, Bob is in charge of financial controls. Bob was CFO for Gary D. Nelson Associates, EVP and CFO for Belvedere Winery, Trust Administrator for WR Hambrecht Trust, and CFO for WR Hambrecht + Co.

Hollie Webster
Marketing and Public Relations

Hollie has been in the marketing and public relations arena for several decades and handled many product introductions. She was Co-founder of Fresh Roast Systems, Inc., the creators of the world’s first fully-automated, networked, in-store coffee roasting system, which won best new product award at the Winter Fancy Foods Show/2000.

Hollie handled all marketing and public relations for the introduction of the following technology-based consumer products: the nickel-titanium (Flexon) eyeglass frames for Marchon Eyewear, Glare Guard Screens for computers for OCLI, cutting-edge kitchen products for Nationwide Marketing, the first direct marketer to utilize infomercials, and Nature's Cradle, the sound and motion bassinet for newborns.

Cliff Figallo
Community Building and Knowledge Management

Cliff has been a leader in the evolution of the social Internet for 20 years. He managed one of the earliest and most influential ancestors of Web community at the WELL and has since managed consumer communities online for AOL, Genentech, IBM, Salon.com and Cisco Systems.

He has authored books on community management and the use of online conversation as a knowledge sharing practice. Cliff has also used viral marketing to launch startups and has been a participating author in the blogosphere for five years.

Cliff will oversee Scopers and their search for, and gathering of, usable expressions of consumer pain on the Web and will manage the Web user-facing end of the EI process and its internal analytical communities

Advisors

Simon Davey, former CEO of Sangentia Ltd. in the UK. Prior to being CEO and taking the company public, he was responsible for the company’s Innovation and Technology Management Group, comprised of over 100 scientists working on product development in a variety of areas. Following an earlier career in semiconductor material development, he specialized in the management of high performance innovative organizations. Simon has worked with client companies in more than 30 countries and in most market sectors. He holds a degree in Natural Sciences from Cambridge University, specializing in Materials Science.

Donald Kelly, Former US Patent and Trademark Office (USPTO) executive, Don currently heads Intellectual Asset Management Associates, LLC., a firm principally dedicated to assisting small business enterprise and independent inventors in protecting and managing intellectual property holdings. He directs the Rothschild Patent Model Museum and Invention Center in New York, and is a corporate director for Patent Cafe, Inc. Don is on the advisory boards of the Washington-based IP think tank International Intellectual Property Institute, as well as the United Inventors Association. He is a member of the professional development faculty of in the Licensing Executives Society (LES, US & Canada), and chairs the Committee on Small Business and Independent Inventors for the Intellectual Property Owners Association, Inc.

Lawrence Edelman, Senior Attorney with over 23 years of corporate intellectual property law experience in both the engineered materials and semiconductor industries. Experienced in international patent systems, intellectual property litigation, licensing, joint development programs, and in house management of large patent portfolios. Seven years as Senior Division Patent Counsel/Director with Applied Materials; five years as Intellectual Property Counsel with Intel Corporation. Former patent examiner.

Jerry Gladstone, 25 years with Agilent Technologies (formerly Hewlett-Packard), Vice President and General Manager, Worldwide Process and Technology Centers, Agilent Technologies; Chairman, Northbay Technology Round Table; Chairman, Entrepreneurial Pathways Program, Santa Rosa Chamber of Commerce.

Murray Ansell, CEO, ThinkUSA, consulting in development of new products and technologies; developed TurnKey Licensing system for new product commercialization; Bank of New Zealand, investment banking; accounting at Arthur Young, Wellington, New Zealand.

Michael Dortch, Senior Analyst at Aberdeen Group, specializes in IT and business architectures. Previously, he was Director of IT Infrastructure Management Strategies at the Robert Frances Group, Research Director at Buerger Media and Marketing, Analyst at High-Tech Connect, a Senior Writer at CommunicationsWeek, and Senior Analyst/Manager of Information Technologies at The Yankee Group. Michael is a graduate of Massachusetts Institute of Technology in Computer Science, Theater, and Writing.

Chris Lynch, Executive Vice President, Santa Rosa Chamber of Commerce. Chris was previously a US Foreign Service Officer, specializing in trade and investment issues, US Consul General in Hamburg Germany from 1997-2001. Chris was a trade consultant for the Silicon Valley Center for International Trade Development, advising small and medium sized companies on international business strategies.

David Workman, our founding CFO, has 28 years of experience involving financial management, operations, capital acquisition with both early stage companies and large Fortune 500 companies, including Vice President of Finance and Operations at Pine Ridge Winery, LLC a multi-state winery group. Prior start-up company experience includes Zap Power Systems (IPO 1998), US Electric Car, and California Energy Company (IPO 1987).

Warren Lee has held Senior Business Development, Relationship Management, Sales and Marketing positions for the past 20 years with a focus on online advertising, e-commerce security, ISVs, technology and payment solution companies. In working with key clients he creating and managing alliances, partnerships and strategic relationships and was responsible for identifying, executing and managing revenue generating alliances with companies such as Agilent Technologies, The Gap, Bebe Stores, Trimble Navigation, Sandisk, Sanmina, PRG Schultz and AT Kearney.