New product
development based on quantifiable needs
“Without
change there is no innovation, creativity, or incentive for improvement.
Those who initiate change will have a better opportunity to manage the
change that is inevitable.” William Pollard
“Innovations never happen as planned.” Gifford Pinchot
“Innovation distinguishes between a leader and a follower.” Steve
Jobs
“The heart and soul of the company is creativity and innovation.” Robert
Iger
Why is there a need?
Nearly 98% of all patents fail to break even and only 56% of new product
introductions achieve their financial goals. Nearly 90% of consumer
products fail. They fail not because they don’t function, but
often because they do not address a big enough consumer need at a price
people will be eager to pay. They were the wrong products to develop.
New product development is all about seeing needs people are experiencing.
Ideas that fail to address big needs fail.
We use thousands of people's experience
to uncover market gaps representing significant consumer needs and
create solutions.
